How not to compete for expensive Google Adwords

Competition. We have all experienced it. Some of us have more of it than others. Why are some businesses surrounded by flames, drowning in the noise of the competition, while others seem to thrive and soar forth from the fire like a phoenix? If you’ve experienced intense competition, learning how to position your business as unique can help. Here's how to knock off your competition and lower your cost for Google Adwords Advertising.